I am co-founder of a company called Instant Information…
We offer a product called InfoNGEN that lets financial professionals and corporations monitor the world of unstructured information for high value news items that they can leverage in their investments or business decisions. This is a brief introduction about we do that I have taken off our newly launched corporate site:
As a young company, our business is evolving rapidly. We are continually adding new features and approaching new market opportunities. When we looked at our corporate web site – which was less then a year old -it seemed to be talking about a different company. It was a time capsule that did no justice to our current organization, products, or focus. We needed a new corporate site that could really reflect the dynamic nature of our business.
We decided to build it as a blog…
It was an easy choice. Building our corporate site around a blog is clearly the best way to not only keep our clients up to date with where we are as a business, but to create a dialog with them that can keep us better connected with their businesses as well. Some of the best ideas we get for features come from our clients. Each one of them provides a unique – and highly valuable – perspective on both our products and the markets we serve. While providing visibility into what we do as a company is important, it’s even more important to offer visitors a view of how we can make a difference to them and to their specific businesses.
The on-going discussion format offered by a blog lets us do that…
The other key driver for making our new site a blog was that it could become personal. People like to do business with other people – not faceless companies. We are now able to expose that in our site. Every post comes from an individual at the company. We have faces there for people to recognize. We incorporate embedded video (like the clip in this post). The people that make up Instant Information are visible and real. Many times the site will be our first point of contact with someone. It’s important for them to see who we are as well as what we do. We want to build a relationship with our clients – not just sell them a service.
And blogging (done right) is a great relationship builder…