I can’t figure this one out at all…
Microsoft has launched a $300 Million fall advertising campaign in an attempt to come up with some kind of counter punch to Apple’s popular “I’m a MAC” ad’s. The campaign features a series of spots pairing up comedian Jerry Seinfeld with Microsoft chairman Bill Gates – an odd couple to say the least.
The first one aired last night during the opening game of the NFL season:
Is this really Microsoft’s big response?…
It felt like one of those campy “Saturday Night Live” commercials – a put on. I have no clue how they think this will connect with the market or enhance their brand – never mind help them sell something.
The best advice I can give Microsoft is actually a line by the character “Neal Page” from the Steve Martin/John Candy movie “Planes, Trains, and Automobiles”:
…And by the way, you know, when you’re telling these little stories? Here’s a good idea – have a POINT. It makes it SO much more interesting for the listener!
Jerry Seinfeld’s long running eponymous comedy series was affectionately known as “The Show About Nothing”, and this could easily be called “The Commercial About Nothing”. If Microsoft is hoping that this new campaign will jump start sales of Vista, they will need to do a LOT better than this.
We’ll see soon enough where this campaign is heading…