Here is a new ad Google produced to start promoting their Chrome browser:
This is a great stop-motion production, and it reminded me of some of the more creative ads tech firms put out during the go-go days of the early internet.
This particular ad was produced by Google’s office in Japan, and is part of viral campaign they are launching to try and boost the market share of Chrome. I’m not sure how much of a push Google will put behind this globally, but I hope that get some traction with it. Chrome is probably the best browser in the market today, though the beta of Safari 4 also looks interesting. Both Chrome and Safari have embraced HTML 5, making them attractive vehicles for the next generation of sophisticated browser based applications.
While I’m interested to see how effective this Ad campaign ends up being, one thing has become very clear. Web standards matter more now than they ever have before.
The days when Microsoft’s Internet Explorer ruled the web have come to an end…