It’s great to see innovation coming from more traditional media companies.
Wired Magazine a must read for for anyone interested in the intersection of technologies and the digital life style. Though firmly anchored in the more traditional media world, they have never been conformists. Both in print and on the web, Wired’s design and packaging of the content they create has always shown a level of creativity and sophistication that can challenge the mainstream while simultaneously defining the “new norm”. As the industry starts to embrace Apple’s iPad and other tablet form-factor devices for distribution, Wired will no doubt play a significant role in defining this next phase of digital publishing. This video is a good indication of their thinking:
While I am no fan of Flash (HTML 5 is the way to build this type of interface), the creative possibilities and potential revenue opportunities hinted at in this video can make your mind race. Any time a market is in transition, the explosion of innovative and even crazy thinking that takes place is exciting, scary and inspirational all at the same time.
I am more convinced then ever that the iPad will finally set this all in motion.